A common concern among many new site owners is how complete their site is before they share it with new visitors. What most don't realize is your website will never be finished; there will always be opportunities to update it. Keeping your site updated is good from a design perspective, as well as an SEO and content perspective. With that in mind, you should try to avoid creating a basic "coming soon" or Under construction" page that doesn't contain any other information.
TIP: If you want to work on your site without exposing the pages to the public, simply hide the page from your navigation menu or consider using password protect. Check out this article on Page Settings to learn more about these features.
If you are in no rush to get all of your pages up, but still want visitors to leave with the right impression, consider making a one-page site. Single page websites are a great alternative for busy site owners. All you need to do is provide your business's most vital information, for example:
- Brief description of your business
- Contact form / contact information
- Hours of operation
- A few great product images
For the footer of your single page site, add details the reinforce your brand and professional presence, like:
- physical address if your business has one
- icons that connect to your official social media accounts
There's nothing wrong with letting your visitors know that more features or pages are coming soon, but creating a single page with a brief summary of your business and contact info takes no time. This way, your visitors can walk away with something as you complete the rest of your site and you don't even have to apologize for not being "finished."