A favicon is an icon or image associated with your website that appears in your web browser's address bar or tab or near the site name in a list of bookmarks.
To add one to your website go to Settings > General.
Click Add Favicon Image to upload an image file or use a stock image.
When cropping your image, it will default to a square to preserve the quality of the favicon once it is published.
Once you have cropped your image, an example of how your favicon will look in a browser tab will appear in your settings.
NOTE: If you delete your favicon and re-publish your site, it is possible your favicon will still appear in the address bar. This is resolved by clearing your browser cache. Favicons are not supported in the current version of the Safari browser.