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Webstore Application OverviewFollow

Create an eCommerce site by adding the Web Store application to your site. if you don't already have a Web Store, click the Commerce tab at the bottom of the Builder to click the prompt. This will take you to the main page of the Web Store Application. Otherwise, you can find it under Pages at the top of your account:

The style and colors for this page will depend on the theme you have chosen.

The three buttons you will be using to manage your Webstore are Settings, Edit Categories, and Add Product.


Click through the following topics to learn how to continue setting up and managing your Webstore.


PayPal Setup
The Web Store application uses PayPal to process transactions. For all concerns regarding your PayPal account and transactions, be sure to contact PayPal directly.

From the main Web Store page in the Builder, click on Settings.

On the "Manage Store Settings" page, check "Offer PayPal Checkout option to shoppers." This will open PayPal options for your Web Store settings.

Under "Email address to receive payments" enter the email address associated with your PayPal account. (If you do not already have a PayPal account you can create one.)


Stripe Setup
Stripe is a payment processor used within the Web Store app as an alternative to Paypal.
When you first install your Web Store application, you can choose between Stripe and PayPal as your payment option. To use Stripe, tick the Stripe box and click Connect. If you do not already have a Stripe account you will be prompted to set one up.
Once you have completed the form you will be redirected back to the Web Store Settings page.
Click here for Stripe FAQs. For additional help with Stripe check out their Support page at
Currency Types

You can change the default currency type on the Manage Store Settings Page.

From the main Web Store page in the Builder, click on Settings.


"Default Currency Type" is located on the "Manage Store Settings" page just under your PayPal options.


USD (US Dollars) is the default first option but you can change this to one of the following currency types:

  • EUR Euros
  • GBP British Pounds
  • AUD Australian Dollars
  • CAD Canadian Dollars
  • CZK Czech Koruna
  • DKK Danish Kroner
  • NZD New Zealand Dollars
  • NOK Norwegian Kroner
  • SEK Swedish Kroner
  • CHF Swiss Francs
  • JPY Yen
  • ZAR South African Rand
  • BRL Brazilian Real
  • DOP Dominican Peso
  • HUF Hungarian forint
  • HDK Hong Kong Dollars
  • ILS Israeli New Sheqel
  • MYR Malaysia Ringgit
  • MXN Mexican Peso
  • PHP Philippine Peso
  • PLN Polish Zloty
  • SGD Singapore Dollars
  • TWD Taiwan New Dollars
  • THB Thai Baht


NOTE: Available currency options are limited to what is provided via our checkout providers


Additional Store Settings

From the main Web Store page in the Builder, click on Settings.

This will take you to the "Manage Store Settings" page.

You can apply the following settings just under "Default Currency Type":

  • Store Description: This description will appear at the top of your Web Store page. A sentence or two that gives an overview of what your store offers can be helpful for shoppers.
  • Store Policies: This description of your policies will display in each shopper's shopping cart. It's a smart way to prevent misunderstandings and chargebacks.
  • Purchase Confirmation Message: Write a message that will automatically be sent to your customers after they make a purchase from your store. This reassures customers that their order went through.
  • Purchase Cancel Message: Add a custom message that will automatically be sent to your customers if they cancel an order.
  • Coupons: Provide promo codes for your customers to receive discounts. More...
  • Default Sort: Set the order of your products on the page. Choose from options like "Newest First", "Sale Items First", or "Price: high to low"
  • Display remaining inventory when stock is less than: Warn shoppers when only a few items remain in stock. For example, enter "3" and that number will appear by the product when only 3 items are left in stock.

From the main Web Store page in the Builder, click on Edit Categories.

On the "Manage categories" page type your category name in the "Add a New Category" field, then click the green Add New Category button.

Once you add a new category, you can provide a description, re-arrange or remove categories.

Click Submit at the bottom of the page when you are done.

Adding Products

From the main store page in the Builder, click Add Product.

This will take you to the "New Product" page. Here to can set:

  • Product Name
  • Description
  • Product Image: You can add multiple images for your product and your store will automatically add thumbnails as well as links to view them in full size.
  • Categories: If you have set categories, you can choose which one(s) your item belongs to.
  • Price: Price will be listed in your default currency, which can be selected from the Store Settings.
  • Tax: Choose your sales tax preference for this product.
  • Options (sizes, colors, etc): Add options for your product. If needed, try combining options like, "Blue-Small, Blue-Large. You can also track inventory and automatically disable items when they sell out (Enhanced and Pro users only).
  • Additional Instructions: This flexible custom question enables you to ask anything additional about this product from your buyers.
  • Product Shipping: You can specify different shipping prices based on location as well on whether the item is being purchased alone or with other items. More info.
  • Status: Make your products stand out with mini banners by changing their status (new, on sale, sold out, coming soon, free shipping, hidden). For a regular product, just select Active.


Inventory Tracking


To track inventory in PayPal you will need a Premier PayPal Seller account.

Log into your Paypal Seller Account and follow these steps:

  1. Click the Profile tab
  2. Under Selling Preferences on the right, click Website Payment Preferences.
  3. Click On for Auto Return for Website Payments.
  4. Set the Return URL to:
Adding Shipping

You have the following two options when applying shipping rates in your WebStore.

For each item individually:
When adding a new product, on the "New Product" page, scroll down to the "Product Shipping" option and click Add More Shipping Options. Here, you can select country, how much the item ships as a single item and how much it ships with others.


NOTE: When selecting "With Others," you are setting a reduced shipping rate that goes into effect when there is more than one product in the shopping cart. The product with the highest "Alone" rate in a combined order will retain that rate while the other products will ship at the "With Others" rate.

Use PayPal's Shipping Calculator if you are using PayPal as your checkout provider:
You can set the overall shipping options for items purchased using PayPal through the Merchant Tools section of your PayPal account.

PayPal will allow you to set up multiple shipping regions, methods, and dollar amounts for your shipping options. This will be applied to all items that match the criteria you set.

IMPORTANT: Shipping settings cannot be combined. Setting shipping rates in PayPal will override any existing shipping rates set from the Web Store application.
Products Module

Located under the Commerce tab of the Builder is the Products module. The Products module allows you to share a selection of items from your Web Store on any page created with the Builder.

Drag the module onto your page. You will see a prompt to begin adding products.

Double click the prompt to launch the Product List popover and begin choosing products. These are products that have already been added via your Web Store application.

Use the Settings button in the toolbar to change how many products appear per row (1-4), as well as chose to display the name, price and “view product” button. Buttons style is the theme default.

Publish your site. Product thumbnails, names and buttons link directly the product’s page in your Web Store.